Latest Posts

It’s Better When You Can Put a Face(book) to the Name

By Sean Aaron

Facebook’s decision to redesign the Fan Page forces brands to act less like companies and more like humans. Fan Pages now resemble and operate more like the profiles of individuals. Brand status updates are now funneled into the Public Newsfeed effectively pushing Big Brands, who are little on the internet, into the schoolyard with us, the big kids, the consumers.

Digital Mosaics

By Ana Visan

We’ve been piecing together our digital identities for a long time, but Twitter has provided a new and distinctive way of doing so. Unlike any other digital communications platform, Twitter prompts us to uniquely build our identity 140-characters-at-a-time. Or tweets. Since our first tweet, we start progressively narrating our public digital personalities by constantly associating and disassociating with articles, thoughts, images, and videos. It allows us to express who we are, to create, recreate and continually tweak a fluid public mosaic.

Paper Planes

By Sean Aaron

If there's one thing I've learned after spending almost two decades of my life sitting in classrooms, it's how to make a good paper plane. Coincidentally, the process of creating a successful digital marketing strategy has a lot in common with the process of creating a successful paper plane.

What We Stand For

We believe that the best kind of digital marketing is the kind that makes the internet a better place. The best way for brands to make meaningful connections with their customers, and foster long-term relationships with their customer communities, is to create experiences that are relevant, useful, and entertaining.

We're Undercurrent and this is where we suss out all the voices in our collective head telling us what the future of the web looks like.

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